Save with SYW VIP

How Do I Become a SYW VIP?

Did you know that Shop Your Way (SYW) VIP members get extra perks? Sears & Kmart really reward their customers for loyalty in a big way! You become a Shop Your Way VIP member when you spend $2,500 or more at Sears & Kmart in a calendar year.

Check Your SYW VIP Status

To check your VIP status, log in to, then click on your name up in the header. A drop down box will come down & at the bottom of the drop-down, you will see a line with circles designating: Member, VIP Silver, VIP Gold & VIP Platinum. Your status will be designated by whichever circle is filled in. To the right, you will find a link with a small lightbulb icon that says, “View qualified spend and VIP qualification details”.

To access your SYW VIP page, login to then click this link:

What are the Perks of Being a SYW VIP?

There are 3 different VIP levels: Silver VIP, Gold VIP & Platinum VIP. You can check out all the current benefits on the SYW VIP page. Here are a few of the perks:

  • Quarterly VIP Reward – Select (1) VIP Choice Reward each quarter. There are different rewards available for different VIP levels.
  • VIP Bonus awards – you can select all of them or as many as you want each quarter.
  • Exclusive VIP-only sweepstakes
  • Complimentary 12-Month Preview of Shop Your Way MAX®, which includes FREE 2-day shipping + extra discounts each quarter + gives you 5% back in points when you order online & pickup your orders in-store at Sears or Kmart.
  • $4.99 oil change coupons – you must go into your VIP rewards page & select the oil change coupon by clicking the link in order to claim it. VIP Silver members get 2 oil change coupons per year, VIP Gold Members get 3 oil change coupons per year, and VIP Platinum members get 4 oil change coupons per year.
  • Earn extra SYW Reward points during your birthday bonus month (5% for Silver VIPs, 10% for Gold VIPs & 15% for Platinum VIP members)
  • Special VIP Technical Support phone number to get priority access to SYW Member Services
  • Extra Savings or Reward Point offers during Sears Friends & Family Sale Events
  • Better coupons & surprise point offers – make sure to check your VIP emails for exclusive reward offers.
  • Exclusive SYW Reward Partner offers
  • 20% off Sears Flowers

Make sure to click the button to “follow” the Shop Your Way VIP Benefits page: so you will get updates.

I Just Became a SYW VIP…now what?

The first thing you want to do is to make sure your contact information is correct on your SYW account & add your mailing address to your account (address, city, state, zip code). The first time you become a SYW VIP member, Sears will mail out a special VIP welcome package with exclusive coupons you can use throughout your first year, a customized VIP membership card with your first & last name, and a key tag membership card.

This is a one-shot deal & they do not re-send the card. So if your name is incorrect on your SYW account, or you have the wrong address (or no address), you will not get the VIP welcome package.

It generally takes 3-4 weeks after you spend $2500 for your Shop Your Way rewards account to get coded as a VIP account. Once you see the VIP logo on your account when you login to, you can select your rewards.

My Favorite VIP Perk

By far the best perk of being a SYW VIP member is the individualized coupons & surprise point offers. I have gotten so much back in points that I am constantly amazed. I have had several VIP clients tell me that they estimate they have gotten 40%-50% back in rewards over the course of a year as a result of being a SYW VIP.

In order to take advantage of these special VIP-only offers you have to check your email regularly & look for the emails from Sears, Kmart & the SYW VIP program. Make sure to scroll down to the bottom of each email (you may need to expand the view in case your email automatically shortens what you see) and look for the coupons. When you see the special coupon offers in your email, you MUST click the link to load the coupon offer digitally to your SYW Rewards account. If you don’t click the link, you won’t find the offer in your coupons. So it’s important to make sure the emails don’t go to spam.

Select Your Quarterly VIP Choice Reward

Remember to select your VIP reward each quarter! You can get awesome values, ranging from free stuff (which sell out very quickly) like movie tickets and jewelry to extra reward points back on a single purchase. One of my clients got 75% back in points on a vacuum cleaner that was almost $300 dollars…that’s like $225 back in points! Several other clients took advantage of getting $50 back in points on a single item purchased at Sears or Kmart. The rewards change each quarter & they frequently add new rewards during each quarter. If there is a reward you want, make sure to click the button to select it before it disappears because you have the entire quarter to redeem the offer & generally you get an additional 30 days after the quarter ends to redeem your reward.

If you don’t pick your VIP benefit for the quarter, then it disappears. Make sure to select your VIP Quarterly reward each quarter. You will need to click the “Get Benefit” button to select it. After you select the offer, I recommend emailing it to yourself so you have it for reference since sometimes I have a hard time finding the VIP offers I selected in my coupons.

Here’s how to do it:

  • Go to the VIP Choice Benefit page: (make sure to click the button at the top to “Follow” it for updates)
  • Select your reward by clicking the ”Get Benefit” button for the reward you want. You only get to select one VIP reward each quarter, so make sure you select the one you want. You cannot un-do your choice once you have selected it.
  • Once you have done that go in & check your email. I find it helpful to print out the reward. That way I can see the fine print, along with product numbers (if applicable to specific products) and exclusions. You may have to click a link in the email to load it to your account.
  • Once you have selected your VIP reward you will need to either: A) purchase the item online & use your VIP coupon when you check out, B) either print out your VIP Reward coupon or show it on your cell phone or tablet when you shop in store. The cashiers will need to scan it for you if you have not loaded it digitally to your account.

There are a ton of great VIP Rewards each quarter, so make sure to check them out. It’s a great way to stretch your shopping dollars!

SYW VIP Bonus Offers

There are also bonus offers you can pick & a couple times a year you will see a $4.99 oil change at Sears Auto Center that you can select as a bonus offer. You can pick as many bonus offers as you want. I recommend doing it right away when they come out because many of the bonus offers are first come, first serve. Some of the bonus offers require you to print out coupons & take them to the store. Many of the VIP Bonus offers are good for a limited time only. Check back during each quarter for new VIP Bonus offers.

Pro Tips

PRO TIP #1: If you have a problem redeeming your VIP reward, call SYW Member Services BEFORE making the purchase. That way there is a record in the system if they have to make adjustments later.

PRO TIP #2: Most of the VIP rewards expire 30 days after the end of the quarter. If you have not redeemed your VIP reward before the quarter ends, I recommend printing out your coupon to redeem (from the confirmation email sent when you click to select your reward) BEFORE the quarter ends, because once the computer flips over to the next quarter you will no longer be able to see the rewards selected during the previous quarter.